A three-day flashmob fashion event, featuring hypnotic dance moves, is coming to Manchester Arndale this spring and is guaranteed to get the latest spring collections in front of shoppers like never before.
Over 1,000 pieces of new spring fashions will be modeled by professional dancers flashmob-style as they perform in four locations dotted around the centre. The event will feature over 50 separate shows over three days, Friday 12 to Sunday 14 April. These pop-up ‘fashion shows’ will stop shoppers in their tracks with their engaging style as they show-off the very best of the Spring/ Summer trends.
Each retailer participating in the fashion flashmob will have their clothes modeled by the dancers during the show, which will be clearly branded. Directly after each five minute performance, a limited amount of exclusive envelopes containing numbers will be handed out to watching customers giving them the chance to win an instant prize back in-store. The customers will be invited to follow the dancers in-store to find out who has the one winning number, which will be displayed behind the retailer’s till. Prizes up for grabs include £50 gift cards, handbags, sunglasses and clothing items from the new SS13 ranges.
The prize draws will take place at different retailers throughout Manchester Arndale over the three days and selected ‘flash sale’ discounts will also apply in some stores for one hour only after the dance performance. Shoppers can follow the dancers around the centre by following the performance timetable which will be on view throughout the event.
One of the prime locations to view the flashmob fashion event with be on a revolving stage in Exchange Court within the shopping centre. The latest hair and new spring make-up ranges will also be available to view and try out at in the ‘pop-up salon’ in Halle Square with staff on hand to offer styling tips and mini-makeovers from The Fragrance Shop, Superdry make-up, No.7, Bumble and Bumble hair, Lush cosmetics, Hotel Chocolat beauty range and The Body Shop. For the fuller-figure ladies, style advice pods will be located on the mall and staff from Simply Be and Evans will be providing styling tips on how to work the latest SS13 trends.
David Allinson, centre director, said: “We wanted to do something a bit different instead of a usual fashion catwalk show and felt the immediacy of the flashmob fashion event was in keeping with our customers’ interests and lifestyles. Everyone is so busy these days we thought it was the perfect way to showcase fashion on the move.”
Collections from the following retailers will be modeled by the dancers: Jane Norman, Ark, American Apparel, Warehouse, New Look, Select, Hearts & Bows, Coast, Monsoon, Helly Hanson, Quiz, Vero Moda, Jack & Jones, G-Star Raw, Topshop, Topman, TKMaxx, Pastiche, Pulp, Duffer, Shout, Bank, Burton, Oasis, Simply Be, Levi’s,Next, Scotts/JD, FM Boutique, Footasylum, Evans, River Island, Dorothy Perkins and Lipsy.
To find out more information, go to www.manchesterarndale.com/fashion_flashmob.aspx
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