Smoking Gun launches new HMRC approved app for submitting tax returns

Oldham-based company GoSimple software has hired Smoking Gun PR to launch its new cloud and smartphone app product, Simple Tax, after a three way pitch. Simple Tax is a  quick and easy way for people to process and submit their self assessment tax returns.

In line with HMRC’s Making Tax Digital (MTD) reforms GoSimple, a market leader in cloud tax and accounting solutions, aims to transform the tax return market with the FIRST HMRC recognised app that is available across all devices which will fight the corner of the hardworking tax payer.
The app offers a tailored experience to each user, making personalised recommendations on tax savings users qualify for. It also takes away the need for an accountant, removing an extra expense, with users able to complete tax returns themselves for a set fee.

Rick Guttridge, managing director at integrated communications agency Smoking Gun commented: “GoSimple has created a really useful and clever product that will save people time and money.  Alongside the PR launch, we have taken on brand and digital communications partner status, creating joined up plans from positioning to content marketing.We’re planning further campaigns during the year to drive awareness, understanding and action.”

Managing Director of GoSimple, Amanda Swales, commented: “We were looking for an agency that understood the ethos of GoSimple and we felt Smoking Gun got it immediately. HMRC’s Making Tax Digital reforms has left a gap in the market for well designed software to offer users a simple tax return experience that they can undertake anywhere in the world. Tax really isn’t as complicated as accountants would have you believe, and through our launch we hope to empower regular people, like us, to understand exactly why we’re paying tax and find ways to save money on our tax bill. Smoking Gun PR is well placed to help us tell this story.”

The vision outlined by the government will see HMRC become one of the most digitally-advanced tax administrations in the world by 2020. GoSimple runs hundreds of error checks on your tax return as you go, meaning for those who take the leap to digital tax returns, will have piece of mind that no mistakes are made.
The latest account win comes on the back on Smoking Gun’s most successful year yet with record fees and eight leading industry awards.
The PR and social media agency has also won briefs from Magic Candy, Feel Good Drinks, Essential Cuisine and Peli UK.
The GoSimple app is available now.
For more information visit: http://l.gosimpletax.com/listen/