AI For Public Good Or Public Enemy Number One?

AI has the potential to create 13-17 trillion dollars  of incremental GDP over the next 11-years, decimating millions of jobs in its wake.

A recent Power and Influence chat on twitter brought up the ethics of the PR industry promoting Artificial Intelligence as ‘good’.

An interesting topic as we’re living in the “Fourth Industrial Revolution”, and like any technology, great power and responsibility lies with the people who wield it.

Right now AI receives positive media coverage, but when the effects become apparent over the next two decades, it will be increasingly difficult to promote the sector unless jobs are created for the displaced workers.

The creation of a universal basic income has been suggested as a future policy to counteract AI, but this could exacerbate social problems if people don’t use their labor in a productive way.


Large amounts of capital owned by a small percentage of society could lead to greater inequality if the technology is not used ethically.

There’s also a question of whether or not AI will become an international ‘Human Right’.

Dr. Kai-Fu Lee,  the chair of the WEF’s global AI council, said: “Various consulting firms have estimated that AI could create 13-17 trillion dollars of incremental GDP in the next 11 years. And every country is now producing an AI plan.” But, he said, AI will have profound effects on jobs, privacy and security. “We hope to be a center that considers many viewpoints. We have to recognize that the attitudes and visions for AI across countries and regions may be different and we have to find a way to work together. A simple catch-all approach simply will not work. The unique advantage of the WEF is that it was born out of inclusiveness. We’re not here to impose western or indeed eastern values onto the whole world.”

Artificial Intelligence has huge potential for corporations and military, but PR professionals must publicise the good it can bring to everyone in the world.

If humanity is freed from menial labor, we could witness a second renascence in our lifetime.