Amstel has launched the first national Neighbours’ Week (17 – 23 June 2019) after finding that over half of Brits don’t know their neighbour’s name and only 4 in 10 feel connected to their local community*.
With thousands of pubs at the heart of communities, and a natural space for bringing people together, Neighbours’ Week means that you no longer need to wait for the next street party to connect with your neighbour. Whether that’s joining in a knees-up, breaking the ice at comedy night, quizzing each other at games’ evening, hosting live performances, or simply sharing a bier – Amstel encourages you to celebrate Neighbours’ Week at your local.
The study also found, that once you get to know your neighbours, the biggest benefit are more friendships (33%) and a greater sense of community (29%). As a brand that champions bringing people together, and with thousands of pubs across the country, we thought what better than to encourage neighbours to come together and get to know one another.
The study, conducted in collaboration with OnePoll, shed a light on the number of people who don’t know their neighbours in the UK, the Manchester region showed:
- Over half of Brits from the North West don’t know what their neighbours look like.
- 52% of Brits from the North West don’t know their neighbours’ names.
- Only 5% of Brits from North West feel very close to their neighbours.
- 87% said having a relationship with their neighbours would make them feel happier, increase their numbers of friends and feel more part of the community.
Nic Casby, Brand Director, at Amstel commented, “Our research found that people in the UK don’t really know their neighbours because they’re often too busy or conscious of being intrusive, despite sharing the same local community. These divides are not deliberate but just ‘the way things are’. At Amstel, we’ve always valued friendship and the power of connecting with people, so we want to create a nationwide campaign that encourages to come together – and where better than the great British pub!”
Celebrate Neighbours’ Week at some great neighbourhood pubs in your area:
· Fox & Hounds, M41 8QW
· Windmill, M35 0QH
· Pig on the Wall, M43 7RA
· Salisbury, M1 5NE
· Bird Ith Hand, DE12 7HZ
· Kings Arms, M3 6AN
· Summit Hotel, OL10 4RG
· Streetbridge Inn, Ol8 3QH
· Black Boy Hotel, M23 1JX
· Manchester FC & Cheadle Hulme CC, SK8 7NB
This nationwide campaign supports Amstel’s latest advert ‘Bridges on Bridges’ which launched on 3rd May. The advert sees Hollywood legend, Jeff Bridges become a human bridge to encourage people to come together and connect over a bier.