Ascendis – a leading accountancy firm in Wilmslow and Manchester – is celebrating the end of the 2018/19 tax year by launching a brand new website after a detailed review of their marketing and brand proposition.
Managing Director, Richard Fleming, said: “I am delighted that we now have a website that truly shows the extent of our wide service offering and full capabilities as a firm that deals with all matters financial.”
The new website is the result of a close collaboration between the Ascendis team and Jamie Hallitt, a marketing consultant specialising in the professional service sector. The previous website was deemed by the team to be out-dated, content-heavy and generally in need of a re-fresh.
Jamie Hallitt said: “The biggest challenge was to present all of the services that Ascendis provides without devaluing their expertise.
Ascendis is not a “jack of all trades” firm; it employs experts who are specialists in their field and work collaboratively across each department to ensure that clients’ needs are met.”
The structure and design of the new website should help to educate existing and prospective clients on the level of knowledge, experience and capabilities held by this closely-knit team of professionals.”
Described by Jason Kings (Director) as “an excellent team effort”, the website project was completed by taking the same approach that Ascendis takes with its clients;
- Defining objectives
- Conducting research
- Combining creativity and logic to develop an effective strategy
- Obtaining feedback & results
- Continuous refinement & improvements
The end result is a website that not only promotes Ascendis and its services, but also acts as a useful tool for clients; the client portal and resources areas provide clients with everything from financial calculators and tax tables to online payment portals.
“We’re really pleased that the whole team got involved with this project and we’re proud of what was an excellent team effort.
We recognise that this is not a finished product and will continuously seek to make improvements to both our website and marketing processes, as we do with our client services.” – Jason Kings, Director
Ascendis is a professional & financial services firm, providing accountancy, tax, business advisory and legal & financial services to SMEs in the UK.