The Manchester-based agency will be directing a full brand development project for the NHS Transformation Unit (TU), including brand proposition, strategy and design.
Cube3 is an integrated digital agency providing services across web, brand and marketing. Clients include Revolution Bars Group, Rohan, Gusto Restaurants and Merlin Entertainments.
The agency won a highly competitive pitch to develop and refresh the existing NHS TU brand and visuals.
Their work will realign the brand with the current marketplace in order to expand its reach to new clients, and provide a long-term content marketing strategy to support the TU’s plans for national growth.
Alex Heritage, Chief Executive at the NHS Transformation Unit, said: “Cube3 were the best of a really strong group of agencies. The team
demonstrated a clear knowledge of brand development and content marketing strategy, and have an impressive track record of helping deliver commercial success for growing businesses like ourselves.
“It was also essential for us to find an agency that shares our energy, creativity and ambition. Cube3 definitely meet all three.”
Viv Griffiths, Creative Director at Cube3, added: “When we realised we had the opportunity to work with the NHS Transformation Unit, we were really inspired because these guys do an important job for us all.
“Helping any business to expand their brand and their offering is always
exciting to us here at Cube3. As a strategic agency, we fully immerse
ourselves in the brand to understand challenges and work with that brand to develop objective but effective routes forward.
“This is a great brand development project for us to be involved in as we love brands that benefit people’s lives. We look forward to a long and rewarding partnership together.”