ISAWITFIRST Is Donating £1 To Charity on Every Order

Fashion retailer ISAWITFIRST.COM is donating £1 to five charities for every order during cyber week.

From Monday 25th November to the end of Cyber Monday on the 2nd December, £1 will be donated to five national charities.

The company is supported by celebrities and influencers to bring attention to the life-changing work of the charities.

Recipients are Action for Children, Breast Cancer Now, Jo’s Cervical Cancer Trust, The Prince’s Trust, and Women’s Aid.

Leanne Holmes, Brand Director at has said ‘It was important for us to make some noise in the madness of Black Friday, in a way that does some good for those who really need it. We’ve selected the five charities for several reasons, but mainly because our largely female staff all feel extremely passionate about them. 

“As a fast fashion etailer, it’s important for us to give back. On Black Friday itself, staff will also be bringing in food and clothing to donate to Sandwich Angels and Homeless House respectively. These are local initiatives that have struck a chord with staff at as donating food or unwanted clothes is something small that we can all do to make a difference to those in need.” 

A ticker on the site will allow visitors to track the number of orders placed over the weekend. want to make this a regular thing. In a world where fast fashion can be viewed in a negative light both ethically and environmentally, the brand wants to do some good for those who really need it and be a fast fashion brand that truly ‘Gives Back’. 

Last year, despite being less than two years old, had 50,000 orders between Black Friday and Cyber Monday. One year on, the brand has record breaking targets set for this ‘Give Back Friday’, as it has more than doubled its Instagram followers, curated sell-out Influencer edits, launched I Saw It First Look with Capital Xtra and partnered with ITV’s hugely successful Love Island, as their exclusive fashion partner.