vices like Twitch and YouTube. Perhaps more importantly, the event displayed the growing potential that existing properties have with the modern landscape of digital interactive entertainment.
The FaZe City Cup
The Faze City Cup itself was developed as a collaboration aimed mostly at fans of both sports, at a time where football was at the front of Fortnite player’s consciousness’. Famous in their ability to draw in other properties, as was seen previously with The Avengers and Halo, Fortnite’s most recent theme was one of the most internationally appealing.
Including new in-game outfits from more than 20 football clubs, as well as additional emotes, further capitalisation came in direct contact with Manchester City and her players. Though most spots in the two 50-man teams were filled by ranking and qualified local football and Fortnite fans, there were exceptions. These included spots for famed Fortnite players Mongraal and Nate Hill, though no Man City players competed themselves.
According to Chief Marketing Officer at City Football Group Nuria Tarre: “The FaZe City Cup featuring Fortnite is an exciting first for the club in one of the most popular gaming titles globally and we hope fans worldwide will get involved in the competition and wear their Manchester City outfits in-game with pride.”
As one of the first UK tournaments to reach so closely into the professional football sphere, such spirited cooperation is set to become increasingly common. At this point, there are hundreds of successful collaborations between major properties and digital entertainment, and this new direction likely illustrates the next natural step.
A New Form of Cooperation
When it comes to successful crossovers with properties into digital gaming, the most obvious examples come directly from video games and sports. Here, titles like the FIFA and Madden series have proven immense hits, driving immense quantities of sports/video game fans to cross over.
Also extremely popular within the UK are collaborations with online casinos and major properties. These modern online casinos regularly attract interest through bonuses like free spins and deposit matches, but keeping attention is often the purview of cross-over games. This is commonly seen in slots, where games like Top Trumps Football Legends and Football Gladiators lean on sporting heroes and nostalgia.
Ultimately, heading towards eSports is a natural evolution of the systems which came before. The only standout difference is that newer eSports tournaments can host a much more visible and engageable multiplayer experience. With some forms of eSports now outperforming established major sporting events, this development could prove a considerable positive force. While it could be some time the next event along these lines rolls around, the success of The FaZe City Cup makes more tournaments all but inevitable.