Offering a Personal Service Can Help You Succeed in Business

We’re always being told about the benefits of big data. In some cases, its benefits are overblown. However, there are many ways in which it can be useful in business. One of the best ways you can use data to drive forward your business is personalisation. Collecting data through cookies and online contact forms means it’s easier than ever to tailor something to the needs of your customers both in general and on an individual basis.

One industry where this practice is becoming ever more important is casino gaming. The UK Gambling Commission (UKGC) has a mission to raise standards and make all forms of betting safer. Wrapped up within these efforts is a push to bring responsible gaming to the fore. In other words, licenced casino sites are being encouraged to give customers more control over their playing habits.

Personalisation Improves the User Experience

This has led to the rise of betting limits, timeout features, and reality checks. All of these things allow customers to take control and, in turn, personalise their gaming experiences. Casino operators are also taking control by automatically personalising certain features. Offering customised bonuses has been popular for over a decade, but the best slot sites have taken this idea and applied it to responsible gambling.

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For example, LeoVegas uses third-party data, in conjunction with risk prediction modelling software, to set individual deposit limits for players. This data includes things such as spending habits, income (generalised by profession), and how active someone is. The aim is to tailor a customer’s deposit limit so that they don’t spend more than they can afford. Data is then used to monitor the account and adjust the limit as required. Thus, in essence, a customer’s experience is being personalised down to the minute details.

Making Something Relevant Makes a Difference

It’s the same in other industries. Create a YouTube or a Netflix account and slowly, over time, the recommended videos will be tailored to your interests. Indeed, YouTube’s algorithms are particularly clever because they adapt very quickly. Spend an hour or so watching fishing videos and the next day your feed will be filled with related content.

All of this has the effect of giving customers more of what they want. It streamlines their experience, helps them get maximum value and, moreover, allows them to enjoy something in a way that suits them. This is something all businesses can learn from. It doesn’t matter if it’s a local accountancy firm or a major corporation like Rolls-Royce trying to maximise sales in Manchester, every business can benefit from personalising the customer experience through digital data.

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