The Brits have always been fond of gambling, and the trend has only intensified over time. According to the official data released by the UK Gambling Commission, the country wagers over £14.6 billion annually. While the figures display a nationwide affair, online gambling is more popular in several pockets around the country, Manchester being a prime example.
Since the government passed legislation back in 2005 legalizing mega-casinos, the region developed into a hotspot for punters. Local establishments were soon set to rival the likes of Las Vegas. Unfortunately, the plans never materialized. However, with the advent of technology, online casinos soon became the ideal replacement for Manchester’s proposed mega-casinos.
Breaking Down UK’s Gambling Demography
The UK is home to over 25 million legal punters, 10.5 million of whom prefer online gambling. According to the UKGC, 45% of legal age citizens gamble every month, while 38.6% of Britain’s annual gambling revenue arrives from the iGaming market.
While the global average age of the punters is between 44 and 64 years, the UK has a fairly younger demographic. According to estimates, Brits between the ages of 25 and 34 are more likely to gamble daily than older individuals. People within this age group account for 23.1% of the UK’s monthly gambling revenue, while players between the age of 35- and 54-years account for 22% of the monthly revenue.
What Makes Online Gambling Popular in Manchester?
There are various factors behind the growing popularity of online gambling in Manchester and the UK in general. But the key factors are:
Since gambling is well regulated in the UK, players enjoy a greater level of freedom and security than other regions worldwide. Since a regulated market is good for business, new casino sites keep popping up regularly. The iGaming industry is so influential in the UK that certain companies are even listed on the stock market. At the same time, the state legislations are remarkably poised to promote growth within the sector.
Online gambling is a cheaper alternative to visiting the casino. Players can simply log in to their favourite site from home and save a considerable sum on transport, food, and drinks. Moreover, online casinos are cheaper to operate. Hence, the management usually passes the benefits down to the players. As a result, online casinos offer higher odds of winning and lower wagering requirements.
Bonuses and Promotions
Although bonuses aren’t exclusive to online casinos, they’ve taken the trend to a whole new level. While land-based casinos offer free spins, no deposit bonuses, VIP programs, and more, online operators offer much higher perks to entice clients. Prime examples include 100% match deposit bonuses up to £100, up to 100 free spins, and more. Online operators usually offer much higher welcome bonuses compared to their land-based counterparts.
The Way Ahead
The iGaming industry in Manchester is projected to grow exponentially in the upcoming days. This is a reflection of the overall health of the UK gambling industry. As the authorities allow greater freedom of movement while fixing the base standards for the operators to follow, a growing number of casinos will crop up in the future.
Moreover, substantial tax benefits are a massive boon to the players, who’re likely to make the most available opportunities. Not to forget interesting technological advancements that are bound to make the overall gaming experience more enjoyable. With technologies like artificial intelligence and virtual reality in the fray, iGaming is set to become even more immersive.