The Juice Academy, a Manchester-based digital marketing apprenticeship programme has joined forces with Hootsuite, the world’s leading social media management platform.
Juice Academy apprentices will receive training on how to use the Hootsuite platform, which allows easy post scheduling, management, reporting and analytics across popular social networks such as Facebook, Twitter, LinkedIn and Instagram.
Each apprentice will be given a free Hootsuite license for the duration of their programme. Alongside this, apprentices will also receive guest lectures on how to succeed in social marketing from qualified Hootsuite practitioners.
Hootsuite will also fund a ‘top up fee’ for one charitable/not for profit organisation on every future Juice Academy cohort.
This means that smaller charities, who may have a sole employee looking after various marketing tasks, including social media management, can now save costs and be professionally trained by Juice Academy tutors completely free of charge.
Rob Coyne, MD of Hootsuite EMEA said: “Young people successfully honing their digital skills is essential in meeting the UK’s growing demand for tech talent.
I’m delighted that we’ve been able to collaborate closely with The Juice Academy and help support the great work they do for young people.”
Juice Academy founder and chair, Sandy Lindsay said: “We’ve been trying to find a way to enable more charities to retrain their superb teams and we’re so grateful for the generosity of Hootsuite in making this happen.
It’s also superb news that each and every Juice Academy apprentice will now be trained how to use one of the leading social media programming and evaluation tools – so everyone’s a winner!”
The Juice Academy has created more than 300 jobs in top North West firms since its creation six years ago and takes in a new cohort every quarter.
The next intake ‘bootcamp’ is 18th April and there are still places for both employers and apprentices but the deadline is fast approaching.
Employers and young people can visit: www.juiceacademy.co.uk to be part of it.